B2B marketing leadership
Marketing that actually brings in customers.
You do not need a full-time CMO, and you should not have to piece it together yourself. I am a marketing leader with fifteen years in B2B, across health tech and software. I step in to lead your marketing and run it like it is my own, so you can get back to building your company.
Growth takes more than insight.
The real problem
Marketing became the thing that never gets your full attention.
If you are a founder or a small team, marketing is the work that gets done late at night, squeezed in between everything else, or handed to whoever has a spare hour. The effort is scattered, growth feels like guesswork, and it never gets the focus it actually needs. You are past doing it yourself, but not ready for a full-time CMO.
How I work with you
I lead it, build it, and run it.
A straight assessment of what your marketing is doing, and what it should be doing instead.
A clear plan for where to focus, and what comes first.
Campaigns built and launched, not handed off as a plan.
Sales enablement your team will actually use.
Email and nurture programs that keep deals moving.
Reporting set up properly, so the numbers you decide on are finally ones you can trust.
You get the plan and the person who stays to run it.
Across borders
Expanding into the US, or into Latin America?
If you are a Latin American company trying to win US buyers, or a US company moving into Latin America, you already know the move is harder than translating your website. Trust is earned differently in each market. I grew up in Latin America and built my career inside US B2B companies, working in both languages.
An honest promise
No thirty-day miracles.
B2B marketing does not turn around in a month; it compounds over quarters, not weeks. What I can promise is a clear start and no mystery. The free Marketing Blueprint is a quick analysis you run yourself and keep, at no cost and no obligation. It gives you an honest first look at what is slowing you down. When you decide to work with me, each engagement has a defined scope and clear deliverables, so you always know what you are paying for and why.
Don't take my word for it
From the people who've seen the work up close.
Muriel was able to exceed her goals, and successfully execute on all of her deliverables. Any company would be lucky to have her on their team.
Chief Sales & Marketing Officer, RevenueWell
Muriel has that rare combination of talent, character, authenticity, and work ethic that truly sets her apart. Any organization that needs senior marketing execution capacity would be fortunate to work with her.
Senior Healthcare Marketing Executive
Why I do this
I spent fifteen years inside marketing departments, and somewhere along the way the work stopped feeling like it mattered. I got that feeling back making a Spanish-language children's podcast on the side, week after week, simply because I cared about it.
It reminded me, more than any campaign had in years, of the fundamentals that good marketing runs on: building something consistently, staying disciplined, and giving yourself permission to try new things and learn from them.
My aim now is simple. I want to take everything I have learned and use it to help a few companies actually win. If that is the kind of partner you want, we should talk.
Before we start
Questions people ask.
How long before I see results?
Longer than a month, and anyone who tells you otherwise is guessing. In the first weeks you will see a clear plan and work getting done. Pipeline and revenue move on a B2B timeline, and I will be honest with you about what to expect and when.
I think I need execution, not strategy. Is that you?
Yes. I am glad to run a specific program or fix one part of your marketing. I do not need a large strategy engagement to be useful.
What does it cost?
It depends on scope, from a single project to leading the function for a stretch. The free Marketing Blueprint is the easiest way to see what you actually need.
Start here
Start with a free Marketing Blueprint.
Answer a few questions about your marketing, and see exactly where it is losing momentum and what to fix first. If it points to work worth doing together, I follow up personally.
Prefer to talk first? Book a 30-minute call — no prep needed. I take on a few companies at a time, so each one gets real attention.